Clinical trial enrollment recovery | Alzheimer’s disease
The sponsor saw competing trials. Patients saw familiar care.
Patient evidence showed that the study's real alternative was standard-of-care treatment: familiar, accessible and already trusted. The strategy was rebuilt around that decision, including site selection, referral pathways, local support and a protocol amendment.
Result: Four of the five supported sites became top enrollers. Delivery speed increased by 36% once the rebuilt strategy, amendment included, was in place.
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